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In response to the murders of 17 high school students and staff in Parkland, Fla., and the 19 other school shootings since the beginning of 2018, Sandy Hook Promise (SHP) launched the Say Something Anonymous Reporting System (SS-ARS) into schools across the country, including accelerated rollout in four of the most at-risk states for gun violence.
The launch is being amplified by a national PSA produced by BBDO New York that began airing on all major broadcast and cable networks and digital platforms March 22.
The SS-ARS allows students to submit secure and anonymous safety concerns to help identify and intervene upon at-risk individuals before they hurt themselves or others. Concerned students simply submit a tip using the SS-ARS app or website and/or call the 24/7 crisis center.
The SHP crisis center then processes the tip and dispositions it back into a participating school district and, as needed, to law enforcement.
“The Say Something Anonymous Reporting System is the most comprehensive violence prevention program available to schools today,” said Nicole Hockley, managing director at Sandy Hook Promise and mother to Dylan, one of the children killed at Sandy Hook Elementary School.
“Now not only will schools be trained to ‘Know the Signs’ of potential violence, they can also take action to submit a tip anonymously and be sure it is case managed by schools and local law enforcement. From bullying to substance abuse to suicide and school shooting threats, schools and communities can take tangible action to prevent violence before it occurs,” Ms Hockley said. “And, it costs the school district nothing to bring in SS-ARS … it is truly absolutely free.”
It has been reported that 80 percent of school shooters and 70 percent of individuals who completed suicides told someone of their violent plans prior to taking action — yet no interventions were made.
Sandy Hook Promise has been working to solve this problem for the past three years through its four “Known the Signs” evidenced-based programs, provided at no cost to schools nationwide. To date, SHP has trained more than three million students, teachers, and law enforcement officials in all 50 states.
As a result, SHP has helped intervene on multiple threats — including school shooting plots, suicides, and other threats of violence, as well as helping to reduce bullying and get hundreds of individuals mental health assistance.
The SS-ARS builds on the organization’s highly successful Say Something program by adding the anonymous reporting system platform. This platform is now available to any public, charter, and independent schools.
SHP will initially focus on the top 25 states that drive 80 percent of firearm deaths and violent crimes. To accelerate this launch, the PepsiCo Foundation is underwriting the rollout of SS-ARS in four of the country’s most at-risk states for gun violence — this support will help reach up to 200,000 youth and will lead to approximately 20,000 interventions annually.
The SS-ARS system is managed and maintained by a national digital leader in the school safety space and 24/7 Crisis Center national compliance leader; both have 20-plus years of experience. Sandy Hook Promise provides overall management and training of SS-ARS to school districts and students.
SHP pays for 100 percent of the costs to train and sustain the program in a school district. When schools opt to utilize the SS-ARS platform — SHP will provide:
*Training for all students, staff, and parents in participating school districts on SS-ARS;
*24/7 Crisis Center, app, telephone, and mobile/web-based setup and ongoing management;
*“Backroom” training and management of submissions;
*24/7 crisis center with multilingual operators trained in suicide and crisis management;
*Triage for all calls, app, mobile/web-based submissions;
*Routing of all tips to school officials and/or law enforcement, based on the severity of threat;
*Set up of Students Against Violence Everywhere (SAVE) Promise clubs to embed SS-ARS into the fabric and culture of the school to continuously raise awareness and empower students to act; and
*All collateral and awareness materials (posters, floor stickers, etc) to remind students of the program and contact information.
View the YouTube PSA here:
For more information, call 203-304-9780 or visit SandyHookPromise.org.