Conn. To Unveil Second Phase

Of Tourism Campaign

HARTFORD (AP) — Connecticut is unveiling the second phase of a two-year, nearly $27 million tourism campaign, focusing on the state’s economic development efforts as well as the fall foliage season.

Governor Dannel P. Malloy’s office announced Monday that the two-pronged fall initiative will tell the stories of companies in Connecticut that are “inventing the future today through innovation.” It will feature ESPN, Alexion Pharmaceuticals, and Pratt & Whitney.

The “Still Revolutionary” campaign, launched in May, is intended to highlight what the state has to offer businesses as well as tourists. Christopher “Kip” Bergstrom, executive director of the Commission on Culture and Tourism, said Connecticut officials believe it makes sense that the “Still Revolutionary” brand should be used to promote the state on both the economic and tourism fronts.

“Unless you have one message and really reinforce it and really do it across all dimensions of state marketing and over a long period of time, you never break through the noise,” Bergstrom said.

Launched in May, the state’s tourism website has seen a 100 percent jump in traffic. Bergstrom credits much of that jump to the 30-second TV ads the state has run, focusing heavily in the New York area.