Club:24 Concept Gyms of Newtown opened at 266 South Main Street (Plaza South) in March, one of six such fitness centers in the state.

Despite its cavernous space and the banks of cardio equipment that line the front of the club, General Manager Wes Gonzalez said that Club:24 aims for a “family feel” in the atmosphere.

“We know people by their first names, and I think that makes our members feel comfortable,” Mr Gonzalez said.

Club:24 Concept Gyms provides personal training, Zumba (high intensity dance) and HYPE (boot camp-style training) classes, cardio equipment, strength machines, and free weights. Members also have access to tanning beds and massage chairs, and are part of the Perx Reward program. Perx, said Mr Gonzalez, is a discount program linked to other local businesses “to benefit everybody.”

The cardio equipment is iPod and iPhone compatible, and each has its own television set. For those members who find themselves bored with the usual gym scene, the Cardio Cinema theater room is open each day, for working out while enjoying a current Netflix movie.

The juice bar, featuring a variety of smoothies and power drinks, is open during all gym hours, and members enjoy a 50 percent discount on all juice bar items. Club:24 Concept Gyms is open 5 am to 10 pm, Monday through Friday, and 7 am to 6 pm, Saturday and Sunday.

Membership is $19.99 per month for a 12-month membership. A 24-month membership is available for $9.99 a month. Through the month of August, members are encouraged to invite a friend to join. That friend will receive 50 percent off membership, and both are then entered into a chance to win one of 250 companywide prizes of $50.

“Everyone seems to enjoy the place,” Mr Gonzalez said. “I think our caliber of gym can compete locally and at an affordable price. We would love people to stop in and see what our facility has to offer.”