Goodwick/Liazon Leverage MarCom Group Wins Graphic Design Award

The Goodwick/Liazon Leverage MarCom Group, a Newtown-based marketing communications firm integrating business-to-business and consumer disciplines, has recently been awarded a 2001 American Graphic Design Award in the category of Self-Promotion. This is the fourth year in a row the agency has been nationally recognized for “excellence in communication and graphic design.”

The award-winning design involved a series of postcards sent to current and potential clients, which highlighted some of the agency’s strengths by examining client experience. These included work with clients in the Connecticut Technology Council’s Fast 50, the food industry, and two case studies involving paving stone manufacturer Uniloc and fishing-tackle leader Pure Fishing, for whom Leverage created the largest game promotion in the history of the industry.

The awards competition, sponsored by the internationally-known commercial arts publication, Graphic Design: usa, is known as one of the most prestigious in the industry. The agency was one of the 10,000 entrants and among fewer than 700 winning Ad and MarCom design groups in a variety of categories, according to this year’s awards director, Laura K. Roth.

This is the third time Leverage have been recognized for self-promotion. In last year’s winning design, Leverage’s per-merger entities, Liazon Marketing and Goodwick Associates, were spelled out using Scrabble® tiles under the theme “Play to Win in 2000.” The creative was accompanied by pocket Scrabble® boards, reminding recipients that Scrabble®, Liazon and Goodwick all call Newtown home. Goodwick also won in 1998 for a separate postcard campaign. Leverage has previously been recognized in several other categories as well, including “Brochures” and “Case Studies.”

“Year after year, the recognition we receive from our peers and the response we get from our clients and prospects challenge us to do even better,” said David Goodwick, CEO of The Leverage MarCom Group. “For the fourth year in a row, it appears we’ve succeeded.”

Leverage’s award-winning creative team includes Rich Brzozowski, Heather Patrick, Peter Howland, and Pat Ueckerman. Due to the favorable response of the initial mailings, the team will be releasing additional postcards throughout the year. The Goodwick/Liazon Leverage MarCom Group currently services over a dozen accounts, including Hauser Chocolatier, International Fiber Systems, Preferred Brands International, Sealed Air Corporation, and TUV Rheinland of North America.