Galloway Leverage MarCom

The Goodwick/Liazon Leverage MarCom Group, a Newtown-based marketing communications firm integrating business-to-business and consumer disciplines, has announced the appointment of Linda Galloway, of Danbury, as the agency’s new senior associate. She will be responsible for providing account management, project development, and oversight, particularly for the agency’s growing roster of high-tech and information technology (IT) accounts.

Before joining Leverage, Ms Galloway served as vice president of marketing for a number of IT companies, including Meta Group, a technology research firm; Knowledge Ware, a developer of application development tools; Datalogix (acquired by Oracle), a provider of supply chain management software; and Prentice Hall Software, a developer of tax and accounting software. Her work spans the development of business plans for start-ups such as Axiom8 to ongoing marketing and public relations activities for SkillSoft to positioning companies, such as IQ2, for acquisition.

“Linda combines a talent for articulating the business value of technology with years of hands-on marketing experience,” comments David Goodwick, agency founder and principal. “She also brings to projects a wide range of marketing management experience, including the development and execution of product launch and channel programs, public relations, advertising, and events.”

The Goodwick/Liazon Leverage MarCom Group has served dozens of successful IT accounts, including Atinav, FMInternational, Hewlett-Packard, IBM, Oracle, and Triple Point Technologies.