BBB Announces Its First Series

Of ‘How-To’ Books

WALLINGFORD — The Better Business Bureau (BBB) recently launched the first line of books that carry the trusted Better Business Bureau name. The first series of BBB Insiders’ Guides are easy to follow, packed with checklists, worksheets, and tips providing the same reliable advice the public has come to expect from BBB for nearly a century. For the first three books of the series, BBB experts provide information, advice, and insights based on real-world experience on how to buy a home, launch an eBay business, or open a own franchise. BBB Insiders’ Guides, published by The Planning Shop, demystify often intimidating topics and provide readers with step-by-step guidance.

“BBB has been a leader in consumer education for decades and this book series builds on our tradition of providing trustworthy and reliable advice that people can use in everyday life,” said Connecticut BBB President Paulette Hotton. “Each book is designed to help consumers and entrepreneurs make informed choices and feel confident in making the many important financial decisions they face.”

BBB Insiders’ Guides are available through Barnes &Noble, Borders Books, Books-A-Million, and airport bookstores nationwide online at Amazon.com and through the Connecticut BBB. Books will also be available at the BBB Annual Meeting and Awards Banquet on Thursday, November 8, at the Aqua Turf in Plantsville.

The first three BBB Insiders’ Guides are titled:

Better Business Bureau Buying a Home: Insider’s Guide to Success

Purchasing a home is the single biggest investment most people make in their lives. This thorough guide helps readers successfully navigate the world of agents, home selection, contractors, inspections, and mortgages, as well as how to time a home purchase to take advantage of down markets and a special section on purchasing investment property.

Better Business Bureau Starting an eBay Business: Insider’s Guide to Success

Everyday, more than 36 million items are up for auction on eBay. This book provides step-by-step guidance on all aspects of starting, running, and growing an eBay business. Whether a reader wants to start a spare-time business, develop an online enterprise, or add to an existing company, this thorough guide provides entrepreneurs with the keys to success in the eBay world.

Better Business Bureau Buying a Franchise: Insider’s Guide to Success

Fifty percent of all retail sales come from franchises. Franchising is booming, but buying a franchise is a major investment, often exceeding more than $100,000. This guide helps people investigate and choose the right franchise, negotiate the contract process, understand all fees and start-up costs, and learn about financing options, as well as proven techniques for running a successful franchise.

BBB Insiders’ Guides are part of a larger, national campaign by BBB to enhance consumer trust in the marketplace. Consumers are encouraged to always “Start With Trust” and start with BBB for objective advice on marketplace issues. BBB Insiders’ Guides serve not only as reliable advice to consumers, but also encourage entrepreneurs to meet the high standards of BBB for marketplace trust issues.

Call 203-269-2700 to reserve copies through the BBB office anytime after November 12.