Data And Analytics Group Names Newtowner As VP

NORWALK — Award-winning direct marketing agency Media Horizons, Inc recently announced the creation of a new Data and Analytics Group, which will be headed by Newtown resident Rick Child. This group will address growing client demand for data performance solutions to increase return on investment (ROI) in direct mail and online channels for both acquisition and customer marketing.

Mr Child, who has been promoted to vice president, Data and Analytics, joined the company in 2006, and has more than 12 years of client-side experience in all aspects of direct marketing, including work at Scholastic, Danbury Mint, and Rodale.

His achievements include redesigning customer contact strategies involving direct mail, telemarketing and email for several major companies, resulting in significant ROI gains.

“In the current economy, many businesses do not have the resources to properly analyze marketing performance, build models and use their customer databases to generate profits,” Mr Child said in a release. “Our experience and expertise will help them turn customer data into actionable insights they can use to make more accurate targeting decisions, and develop more profitable CRM streams.”

During his career, the Newtowner has developed marketing strategies in all major media. His strength is in data analysis, where he applies his scientific training as a meteorologist to the discipline of direct marketing. Mr Child also excels in the application of statistical modeling to both acquisition and customer marketing.

He received an MBA in marketing and a BS with Distinction in meteorology from Cornell University.