The explosion in growth of the senior population is one of the most important demographic developments of the 21st Century. In the United States alone, seniors (age 65 and older) number 35 million and will continue to increase, leading an unprecedented shift in the age of the nation’s population. By 2030, the US Bureau of Census predicts there will be about 70 million people age 65 and older; one in five Americans will be seniors.

This demographic shift requires an educated response in how professionals work with seniors and the challenges and opportunities they face.

“With more people living longer,” said Mr Chieffo, “we are already beginning to see changes in how seniors function in our society, from retirees who choose to start a second or third career, to various forms of in-home care, alternative senior housing, and new approaches to diet, exercise, and overall health care for seniors.”

As a CSA, Mr Chieffo dedicates himself in participating in continuing education that emphasizes ethical selling and business practices along with volunteer services specific to seniors.

The Chieffos became franchisees co-owners of Home Helpers & Direct Link in April 2009.

Home Helpers provides personalized nonmedical assistance to seniors, individuals recuperating from illness or injury, those facing lifelong living challenges such as dementia, Alzheimer’s, and Parkinson’s, or new and expecting moms experiencing high risk pregnancies. All of their services are available 24 hours a day, seven days a week providing clients the independence to maintain normal daily activities in the comforts of their own home.

Tony and Jeanene Chieffo’s Home Helpers services are offered throughout northern Fairfield County and western New Haven County in Connecticut. They can be reached at 203-364-1160, or via email at tony.chieffo@homehelpers.cc, or through their website, www.homehelpers.cc/fairfield58422.