Mail Delivery Study Initiated By Nonprofit Federation

WASHINGTON, D.C. — The Nonprofit Federation of the Direct Marketing Association (DMANF) announced a partnership with US Monitor, a mail monitor and list protection service, to perform a first of its kind study to track delivery results within the United States Postal Service (USPS) of nonprofit standard mail.

Results of the study are intended to help nonprofits understand the time it will take their mail pieces to arrive at their intended locations, as well as to see if delivery performance has changed over time.

“We are excited about our partnership with US Monitor,” said Chris Quinn, DMANF executive director. “Armed with this type of information, DMANF will be able to help its members strategically prepare mail budgets and timelines with data that has not previously been available. The entire nonprofit community will benefit from this study and we look forward to sharing the results.”

The Nonprofit Federation of the Direct Marketing Association is the leading association for nonprofit organizations that use direct marketing channels such as mail, Internet, email, telephone, and social networking to gain support from individual donors.

For more than 25 years, the Nonprofit Federation (and its predecessor organizations) has served as an effective advocate for nonprofits both in Washington, D.C., and in all 50 states regarding postal rates and delivery service, data protection, fundraising accountability, and other legislative and regulatory issues that affect nonprofit fundraising.

It also leads the way in professional education, market intelligence, and networking for its more than 400 member organizations. In 2007, Americans gave $229 billion to nonprofit organizations; the majority of those donations were the result of direct marketing.

“Now, nonprofit executives will have a benchmark for how their mail delivery compares with the community as a whole,” said Paul Ercolino, US Monitor vice president, sales and marketing. “The information will help nonprofits plan mailing schedules to allow for delays and ensure on time deliveries.”

US Monitor is the nation’s leading mail monitor and list protection service and has been monitoring direct mail since 1973. US Monitor tracks millions of mail pieces each year and protects mailing lists for more than 2,000 clients, including many of the largest nonprofit mailers in the world. The DMANF and US Monitor plan to issue reports to DMANF membership on an annual basis

For additional information on US Monitor services, visit www.usmonitor.com. For additional information on the Nonprofit Federation, its work, and its member benefits, visit www.nonprofitfederation.org.