GREENWICH — Interstate Lumber, a fourth-generation, family-owned business serving builders, architects, designers, and homeowners for over 100 years, has unveiled its new brand identity. Moving forward, the company will operate under the simplified name Interstate, accompanied by a modern logo and refreshed visual identity that reflect its ongoing evolution, while honoring its longstanding legacy.

Founded in 1922 as a small coal and lumber yard in Greenwich, Interstate has grown into a premier supplier of building materials, millwork, windows and doors, decking, moulding, and architectural hardware, including a location at 46 Swamp Road in Newtown.

At every stage of its growth, the company has remained dedicated to a single mission: empowering professionals and homeowners with top-quality products, expert guidance, and reliable support to bring their projects to life.

President Sheldon Kahan the rebrand to Interstate “represents more than just a name change.

“It reflects who we’ve always been — your partner in perfect. We’re still family-owned. We’re still local. And we’re as committed as ever to helping our customers succeed," he added. "While our look is more modern, our purpose remains unchanged: to deliver the service, expertise, and relationships that have defined us for over 100 years — and to carry that legacy forward.”

The updated name and visual identity — including a redesigned logo and refreshed branding — will launch this season across all locations and digital platforms. While the look is new, customers can continue to expect the same trusted team and exceptional service that have defined Interstate since 1922, Kahan vowed.