Real Estate Social Media Census Logs More Than 10,000 Hits In First Week

NORWALK — In an unprecedented industry response level, more than 10,000 real estate professionals have responded to RISMedia’s Real Estate Social Media Census within one week of launching the survey, RISMedia and 1parkplace announced.

The official census title, “The 2010 Dalton/Hundley Real Estate Social Media Census,” is named after its co-creators, Allan Dalton, chief marketing officer of RISMedia, co-founder and president of the Top 5 in Real Estate Network, and former CEO of Realtor.com; and Steve Hundley, CEO of 1parkplace, a real estate technology solutions company. The census is intended to collect critical industry data that will reveal the best practices, systems, and solutions for maximizing the opportunities presented by social media and social networking.

To participate in the Real Estate Social Media Census, visit www.socialmediacensus.org.

The motivation for conducting the Real Estate Social Media Census was derived from filtering the thousands of mixed messages regarding social media and social networking circulating in the real estate industry by the vast number of self-proclaimed experts who may or may not have experience selling real estate.

“The social media phenomenon will only continue to grow, both in terms of usage and in the manner in which individual businesses will strategically refine social media potential for their own purpose,” said Mr Dalton. “The question is, how can real estate professionals best utilize social media and social networking to become and remain relevant, and thereby, increase revenue? The goal of the 2010 Dalton/Hundley Real Estate Social Media Census is to analyze how real estate companies, agents, teams, and IT and marketing divisions are effectively leveraging social media in order to build profitable relationships with new and past clients and better serve the informational needs of niche markets and newly formed online communities.”

Nearly 2,000 industry practitioners responded to the survey within the first 24 hours of its launch March 9.

According to Mr Dalton, “The intense and immediate response to the Real Estate Social Media Census shows how social networking/media offers real estate companies and professionals an unmatched opportunity to become relevant with today’s savvy, technology-oriented real estate consumers, and how they want to be the leaders in their respective markets on delivering just that.”

The data collected from the census will provide a basis for the upcoming book, soon to be published by RISMedia, titled Leveraging Your Social Media Links — Converting Friends, Fans, Followers and Users into Buyers and Sellers, which is being authored by Mr Dalton with support from Mr Hundley, as well as provide solid educational reference for RISMedia’s upcoming Real Estate Social Media Summit in New York June 9–10.

All participants in the census will receive a complimentary copy of the complete report and statistics, and once completed, census participants are invited to join the Census Fan club on Facebook and follow the census on Twitter for updates and ongoing information about the census.

“The 2010 Dalton/Hundley Real Estate Social Media Census is part of our larger commitment to serve the industry,” said John Featherston, chairman of RISMedia. This year, RISMedia’s Annual Leadership Conference —Social Media Summit — will feature more than 80 leading practitioners and expert speakers on the subject of social media and emerging technologies with a special emphasis on blogging and mobile technology.

For more information on the summit, or to register, visit http://rismedia.com/events/leadership-conference.