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Stop-Drunk-Driving Challenge

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Stop-Drunk-Driving Challenge

The Connecticut Department of Transportation (DOT) is calling upon Connecticut’s youth to help the fight against underage drinking and underage drinking and driving by participating in a statewide competition to create advertising that encourages their peers to refrain from drinking and driving under the influence.

The “Drink-Drive-Lose Ad Challenge” is being conducted by DOT in partnership with state and local law enforcement, the Connecticut Association of Schools, and Clear Channel Radio’s WKSS-FM and WPHH-FM. Young adults between the ages of 14 and 20 who live or attend school in Connecticut are eligible to enter.

The competition includes four categories: print pieces (posters, billboards, print advertisements), radio advertisement, television commercial, and Flash presentation. Deadlines for print pieces and radio ads are March 11, and March 25 for television ads and Flash pieces.

Visit www.drunk-drive-lose.com for full contest information.

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