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  • Let’s Follow Our Instincts On E-Cigarettes

    One of the first lessons of marketing is that novelty sells. That is why all those products you’ve seen a million times before are invariably marked “New!” at the point of sale. But every now and then, something truly innovative comes along and starts selling briskly even before consumers know very much about it. The novelty of e-cigarettes for erstwhile smokers is almost irresistible.

  • To Vape Or Not To Vape? E-Cigarettes Raise Questions

    The month of March was a busy one for legislators concerned about the proliferation of e-cigarette use among the country’s youth, the lack of regulation for sales of e-cigarettes to minors at state and federal levels, and advertising directed at young people that glamorizes “vaping” in much the same way that conventional cigarettes were once marketed.