In a press release dated December 2, Sandy Hook Promise announced, "Almost four years after the tragedy that struck Sandy Hook Elementary School, there continues to be no reduction in the number of gun violence acts committed each and every day. In the aftermath, families and communities are often left wondering what they could have done differently to have stopped it. Sandy Hook Promise (SHP), a leading national gun violence prevention organization, wants to help prevent acts of gun violence before they start through its no-cost Know the Signs programs. SHP's programs teach youth and adults how to recognize an individual exhibiting at-risk behaviors and how to effectively intervene to get them help before they hurt themselves or others.www.youtube.com/watch?v=A8syQeFtBKc.

"It has been reported that 80 percent of school shooters and 70 percent of individuals who completed suicides told someone of their violent plans prior to taking action - yet no interventions were made. Working with award-winning advertising agency BBDO New York, SHP launched on Friday, December 2, a public service announcement titled 'Evan' to educate viewers that often warning signs are given off before an act of violence occurs."

The short film is the story of Evan, a teen counting down the days to summer break, who demonstrates his boredom by writing on a table in the school library. The next day he finds someone has responded back. With Evan's story, another darker tale is unfolding simultaneously, but no one notices. View the film at

"When you don't know what to look for or can't recognize what you are seeing, it can be easy to miss warning signs or dismiss them as unimportant. That can lead to tragic consequences, including someone hurting themselves or others," said Nicole Hockley, co-founder and managing director of Sandy Hook Promise, who lost her first-grade son Dylan in the Sandy Hook Elementary School massacre.

"It is important for us to show youth and adults that they are not helpless in protecting their community from gun violence - these acts are preventable when you know the signs. Everyone has the power to intervene and get help. These actions can save lives."

Ms Hockley debuted the video on ABC's Good Morning America show, Friday, December 2.